Suggestions, however, can also have an effect in the absence of a hypnosis. These so-called “waking suggestions” are given in precisely the same way as “hypnotic suggestions” (i.e., suggestions given within hypnosis) and can produce strong changes in perceptual experience. Experiments on suggestion, in the absence of hypnosis, were conducted by early researchers such as Hull (1933).[3] More recently, researchers such as Nicholas Spanos and Irving Kirsch have conducted experiments investigating such non-hypnotic-suggestibility and found a strong correlation between people’s responses to suggestion both in- and outside hypnosis.

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Suggestions at the right moment helps a lot!